IMG SOS are a nationwide provider of accreditation for international doctors – looking to contribute to the frontline of healthcare in Australia by equipping them with the right skills, preparation and structural advice to gain the necessary qualifications before practice. As part of our SEO case study, the team at SEO Melbourne wanted to highlight the needs of the brand in the market, and our corresponding approach in connecting brand resources to user queries in a more targeted, well-clarified way.
Previous to the work in our campaign, we identified a clear need for the site’s resources in the market – with a strong impression share in the space, built on highly targeted coursework and skill-based knowledge content that related strongly to user concerns. Our approach focused heavily on curating this structure of resources with effective keyword mapping, in this case, and creating a content strategy that would nurture this in a rich way – of which the effects on traffic can be seen below:
SEO Case Study – Google Search Console Traffic Increase
- Total organic clicks: +204.57%
- Total organic impressions: +270.16%
With a clarified site structure communicated to the search engine – alongside a content strategy that bolstered its relevance to niche, specific needs within their respective spaces – we were able to increase the quality of the site to a larger, more resonant user base.
Interior to their sessions, we saw this concentration of users dilute into other areas of the site relevant to their search interests:
Google Analytics – Site Traffic Increase:
- Organic views increased: +54.6%
- Organic sessions increased: +40.44%
- Percentage of engaged sessions: +52.47%
IMG SOS – SEO Case Study Final Thoughts
With a well-targeted keyword mapping driven by a resourceful site structure, we’ve found great success in online visibility and user acquisition via genuine concerns in the search space. As the brand’s collection of knowledge content and coursework-adjacent articles grow, we’re eager to see users reach the answers they need.
Keen to elevate your digital presence on search engines? Reach out to the team at SEO Company Sydney, and we’ll explore tailored optimisations that suit your brand needs best.
