Eastcoast Sailing

Eastcoast Sailing | SEO Content Writing Sydney East Coast Homepage Design SEO Sydney Agency

SEO Melbourne started working with Eastcoast Sailing in May 2018. The goal was to improve their websites performance and to improve their accessibility for users searching for Boat hire in Sydney. In the 9 months since, results have shown an improvement in a range of crucial metrics involved with the User Experience (UX) and User Interface (UI). These metrics are vital to the Google search algorithm.

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  • Page views from May 2018 to Jan 2019 have increased by 710.69%
    Boat hire Sydney



  • Bounce rate has also dropped significantly, indicating that users are viewing more than 1 page each visit. This metric has decreased by 64%.





  • There has also been a jump in the average pages viewed by a user per session. This metric has increased by 132% in which users now view nearly 6 pages per site visit.

SEO Case Study East Coast Sailing

How did we do it?

The strategy we used to achieve these results followed a content based approach and site restructure that improved the UI and UX. Indicators such as these are vital to the Google search algorithm in building organic search rankings over time.

This restructure included website development which also involved a home page redevelopment and SEO orientated design that centralised access to content and other links.

SEO Sydney Case Study East Coast Sailing

Sydney SEO Dynamic Content Example

By optimising these aspects, the metrics listed previously were able to be achieved.

It was also important to ensure that content was of a high standard, whilst being relevant and useful to the user. This prompted the inclusion of blog posts on a range of Boat hire Sydney related topics including What To Wear On A Cruise In Sydney, 5 Great Reasons To Charter A Yacht in Sydney for Valentines Day and the Best Sydney Harbour Waterways to visit, amongst many more.

Another advantage of including a range of content pieces is that Eastcoast Sailing was made visible to a more diversified audience who may be searching for information on these topics. The following results for Eastcoast Sailing were thus made possible through this campaign.

  • 195% increase in French users
  • 83% increase in American users
  • 21% increase in Melbourne users
  • 24% increase in Brisbane users

Whilst these may be foreign visitors, they may also be potential customers or may generate crucial Word of Mouth exposure for Eastcoast Sailing’s Boat hire Sydney service.

Content and website development strategies like these are an approach commonly adopted by us at SEO Melbourne & Sydney. With fresh content being added frequently by our talented team of content writers, metrics such as these will continue to grow with the life of the Eastcoast Sailing campaign.