This is SEO Sydney’s last post in our SEO Tips series, where we outline the latest changes to Google’s search algorithms and how you can improve your website as a result. Today we are outlining some general changes you can make to your website. We will cover:
- Why it is important to include location information in your website and social media profiles
- How you can write naturalistic content to target search engines.
For the last two weeks, we have gone through some changes you can make to your website to attract higher search engine rankings. Read the previous blog posts in this series for more about writing engaging long-form content and creating a streamlined user experience.
Location
You should ensure your web presence includes all of the necessary location information, to target the perfect local customer. Earlier this year, Google updated its Pigeon algorithm to reward websites that included their location information. Pinpointing your business’ location targeting customers who are searching for local results, by showing the customer businesses that they can conveniently access.
- Establish a dedicated contact page with a location map to pinpoint your business’ location to Google, and drive local traffic that increases your conversion rates.
- Set up a dedicated Google+ profile, with your company’s address and phone number. Ensure that your contact information is exactly the same as the information that appears on your website. If there is no information on your website yet, add it now.
- Ensure your business is listed under the correct category – if you are a dentist, list your Google+ profile under dentist so you can appear in search results.
- Encourage your customers to leave reviews on your Google+ profile to utilise dynamic, local content.
Search information
You can also rest assured knowing that you can now write in the natural everyday language your customers like reading. This improves their experience on your website, and tailors your content to what your customers are searching for.
Last year, Google’s Hummingbird update targeted natural search content and queries. Users could search with conversational strategies, questions and the natural keywords they would use in everyday life.
Hummingbird focuses on interpreting the specific information the user was searching for, to provide an exact answer to their question. Users can ask Google a question in much the same way they would ask a friend—they could ask “where is the nearest dentist?”. Google presents them with information that most accurately answers their question.
Websites can improve their content by making it more engaging, conversational and, above all, user friendly. They should not resort to clunky keyword stuffing in order to achieve search engine rankings, as Google wants the best user experience possible. Target your content to what your customers want to read.
Be sure to read last week’s posts on engaging long-form content and creating a streamlined user experience.
If you have any further questions or explore more SEO-related topics, please feel free to find us at SEO Sydney
