SEO Optimisation

PPC & SEO Landing Pages: Getting the most SEO bang for your PPC bid.

PPC & SEO Landing Pages: Getting the most SEO bang for your PPC bid.

  There is a notion that PPC is an expensive investment compared to SEO. But, considering the time, money, and energy that a business or individual would invest into optimising their SEO landing page for a search engine ranking, would it be more effective to gain brand awareness and research insights into what PPC can […]

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Speeding Things Up With Accelerated Mobile Pages (AMP)

Speeding Things Up With Accelerated Mobile Pages (AMP)

Website development is a complex activity, especially when coding to deliver content in a smooth and strategic way. We live in a world where technology continues to help us make things faster and above all easier. According to data collected by Akamai, “40 percent of shoppers will wait no more than three seconds before abandoning […]

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Are Hashtags the New Keywords?

Are Hashtags the New Keywords?

As a majority of you would probably know by now, the social media world is very much-so starting to take over every corner of the Internet, and for a company looking to boost their SEO and extend their customer base, it’s a very relevant topic. Using Hashtags as Keywords As a heavy social media user […]

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Content Management Systems – Joomla and SEO Integrations

Content Management Systems – Joomla and SEO Integrations

If you feel that WordPress a bit restrictive in its functionalities and limits your ability to execute your creative ideas, then you may want to take a look at the Joomla platform. Similar to the WordPress platform, Joomla has the potential to outperform its competitors with its extra functionality, inbuilt SEO integrations as well and outstanding […]

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Content Management Systems – WordPress and SEO Integrations

Content Management Systems – WordPress and SEO Integrations

Starting off strong, we’re taking a look at the number one Content Management System (CMS) on the internet. With good reason, WordPress has dominated the internet being host to 26% of the entire internet’s webpages. Yeah, 26% of the ENTIRE internet. It’s mammoth presence over the internet means it’s become a well-deserved favourite for open […]

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Content Management Systems and Their SEO Integrations

Content Management Systems and Their SEO Integrations

Praise be to internet gods. Never has it been easy to sign up to a platform and then immediately start producing content for the world to see. But the tradeoff for that slice of convenience is the sheer overwhelming amount of options to choose from. Choosing the right Content Management System (CMS) can be tough. […]

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How to Write Easy Structured Data with Google Data Highlighter

How to Write Easy Structured Data with Google Data Highlighter

Search is changing and evolving more rapidly than ever and the use of Schema Markups and rich snippets are becoming a significant feature of search engine results and as a result many website owners are wondering how to write easy structured data for their website. Rich snippets are enhancing the SERPs, by giving users more […]

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What is a Meta Description Tag? – Why Are They Still Important For SEO

Within the HTML code of a website, meta tags exist to provide data about the website, notably to search engines. Within a meta tag is a meta title tag, meta keyword tag and the meta description tag. The meta description tag provides a description of a web site’s content on the search engine result page […]

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What’s New in Keyword Research?

If there’s one thing we know for sure about the Internet, it’s that nothing is ever permanent. Each day the techniques used for SEO become more nuanced and advanced, and Google itself continues to change and evolve as it tries to meet the changing needs of the audiences. Of course, change doesn’t always mean ‘the […]

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SEO Content Writing – The Importance of UX When Optimising Your Language

Being able to tell a seamless story with character and confidence is a rare talent and can be considered as an art form. But talent alone may not be enough to stand out from what’s readily available on the internet. While there is no one golden method to instantly make your content unique, appealing and rank […]

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