Healthscope SEO Services
SEO Melbourne’s service team was approached to work with one of Australia’s largest private health operators ASX-HSO . Healthscope provide health services in their own hospitals, pathology units and medical centres. As a result of work completed by SEO Melbourne we increased new online patients by 62%. We worked specifically on 20 medical centres and every medical centre experienced lifts in rankings and as a result traffic and consequentially new patients. Of the 60 keywords SEO Melbourne was responsible for, 46 are now in the top 3, this is a 109% increase in rankings from campaign start. Of all 60 keywords 26 are number 1.
SEO Melbourne worked closely with Healthscope to provide timely and effective results. We worked on Healthscope’s UX (user experience), UI (user interface), meta data and overall search strategy. Coupling this with a creative approach to SEO, we obtained lasting results for a great client.
LARGE ONLINE RETAILER SEO SERVICE CAMPAIGN
Our SEO services rendered a 600% and growing increase in our clients e commerce revenue and a 131% increase in organic traffic. We dramatically effected this clients bottom line. Our SEO service’s team worked diligently to optimise all on page assets and improve conversion optmisation.
MEGASORBER SEO SERVICE CAMPAIGN
Megasorber is a highly technical soundproofing company based in Melbourne. Megasorber recently worked soundproofing the new E-class trams in Melbourne. As a result when you commute on the E-Class they are surprisingly quiet on the inside compared with the rattling of the older trams running the many routes around Melbourne. Our SEO services based in Melbourne worked hard on both on-page optimisation and content siloing and categorisation to obtain the number #1 ranking for soundproofing Australia wide. Megasorber contains some of the best online technical information on soundproofing on the web in Australia. This coincides with their fantastic product offering and consequentially their number one Google rankings.
Life Fitness , a global exercise equipment supplier, supplies quality fitness equipment to homes and commercial gyms. It’s dedicated local arm, Life Fitness Australia, has been working for almost two decades to establish its name as the leading supplier of fitness equipment nation-wide. Our SEO services team based in Melbourne was contacted by Life Fitness Australia when they noticed their local rankings slipping; the fitness brand was worried that their hard-earned rankings would disappear, so enlisted our help.
In the first month, our SEO services team conducted a deep competitor analysis, to establish Life Fitness’s position and Three Sixty selling proposition in the crowded Australian fitness equipment market. We wanted to continue Life Fitness’ brand image in the country, while at the same time gain a significant share of the search engine traffic. We developed a set of 12 targeted, high-volume, low-competition keywords to drive organic search traffic to the website. Leveraging each of these keywords into Life Fitness meta data, we strengthened the site and provided multiple entry points for search engines to crawl the site’s pages.
Content optimisation and consultation
Noticing that Life Fitness did not have a dedicated content strategy, we developed a dynamic content strategy that combined blog, electronic direct mail (EDM) and videos. The varied range of content attracted audience attention through different mediums and provided a reason for customers to return to the website repeatedly, looking for fresh and relevant content.
Project: Webinar optimisation
In August, Life Fitness began a series of webinars for fitness centre staff to improve their businesses. The company needed a way for this core customer base reach this important learning product. We focused our attention on this specific project, establishing the meta data foundation for the webinar page and consulting on marketing the webinar via EDM.
SEO Services Result
Our precise combination of keyword strategy, meta data and content optimisation was key in increasing Life Fitness organic traffic results. After engaging SEO Melbourne, Life Fitness website results speak for themselves: organic search traffic rose by 433% for a large site with big numbers this is a massive increase.