Life Fitness , a global exercise equipment supplier, supplies quality fitness equipment to homes and commercial gyms. It’s dedicated local arm, Life Fitness Australia, has been working for almost two decades to establish its name as the leading supplier of fitness equipment nation-wide. Our SEO services team based in Melbourne was contacted by Life Fitness Australia when they noticed their local rankings slipping; the fitness brand was worried that their hard-earned rankings would disappear, so enlisted our help.
In the first month, our SEO services team conducted a deep competitor analysis, to establish Life Fitness’s position and Three Sixty selling proposition in the crowded Australian fitness equipment market. We wanted to continue Life Fitness’ brand image in the country, while at the same time gain a significant share of the search engine traffic. We developed a set of 12 targeted, high-volume, low-competition keywords to drive organic search traffic to the website. Leveraging each of these keywords into Life Fitness meta data, we strengthened the site and provided multiple entry points for search engines to crawl the site’s pages.
Content optimisation and consultation
Noticing that Life Fitness did not have a dedicated content strategy, we developed a dynamic content strategy that combined blog, electronic direct mail (EDM) and videos. The varied range of content attracted audience attention through different mediums and provided a reason for customers to return to the website repeatedly, looking for fresh and relevant content.
Project: Webinar optimisation
In August, Life Fitness began a series of webinars for fitness centre staff to improve their businesses. The company needed a way for this core customer base reach this important learning product. We focused our attention on this specific project, establishing the meta data foundation for the webinar page and consulting on marketing the webinar via EDM.
SEO Services Result
Our precise combination of keyword strategy, meta data and content optimisation was key in increasing Life Fitness organic traffic results. After engaging SEO Melbourne, Life Fitness website results speak for themselves: organic search traffic rose by 433% for a large site with big numbers this is a massive increase.